posh productions, LLC
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Marketing Tips
Warm Wishes Party Inspiration
Community Engagement
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Event News You Can Use
March 2014
2013 ISES Esprit Winner Ashleigh Dorfman CSEP March Madness … could it be any crazier?!

As I write, the DC area is recovering from another wallop of winter just days before spring officially starts!

What I know for sure is that spring is around the corner. The National Cherry Blossom Festival Opening Ceremony is on Saturday, March 22 at the Warner Theater.  Yours truly, Director at TWG, is managing the extensive production of the event.  If you are there, please look for me!  For further inspiration, check out my Cherry Blossom Pinterest board.  Despite the snow, it will put you in a spring frame of mind!

Also in this month’s newsletter are articles on event marketing; inspiration from a real party; and opportunities to engage in our community.

As always, I wish you many reasons to celebrate and when your celebration requires professional guidance, please contact me!

Ashleigh Dorfman, CSEP

Event Consultant

{event strategy} Marketing Tips! 

Most events are hosted with the intent of achieving successful results.  Strategic marketing is a key indicator of success.  As you develop your plan, consider these tips:

Start Early.  Give yourself time to carefully develop the guest/prospect list and design, edit and print materials.

Communicate Why.  It may seem elementary but tell your guests/attendees WHY they need to invest time and money to participate in your event.

Broaden Your Promotions.  Depending on the type of event, use a variety of promotional tools to ensure that your audience learns about the event.  Consider mail, email, social media, newsletters, ads, partner letters, etc. to spread the word.

Follow up.  As soon as the event ends, follow up with your guests.  Thank them for their time and ask for feedback.  Guests will appreciate the extra effort and their feedback will help plan future events.

Measure Results.  Evaluate the data to determine what worked and what can be improved … again, for future planning!

If you need help developing your event marketing strategy, please contact me.  Together, we’ll create a plan for success!

{real party} Warm Wishes with Crazy Socks! 

Ice Skating Birthday party invitation

An ice skating birthday party at the local rink could be kind of ‘blah, blah, blah’ … unless you shop at Target.  Seriously, Target is one of my favorite event planning secrets!

For my daughter’s 9th birthday party, I ordered these cute “zebra print and crazy socks” invitations on etsy.  To complement the design, I bought coordinating party napkins and table coverings for pennies on clearance at Target. Adorable!

Ice skating birthday party goodie bag 3

As friends left the party, there were squeals of delight (from parents, too).  Goodie bags filled with crazy socks, hot chocolate packets and Icebreaker candy were handed out; see photo above.  No plastic trinkets to be broken or lost; just practical colorful knee-hi socks … tucked inside a small gift bag (also for pennies at Target), which was embellished with a matching “Warm Wishes” gift tag.

Want to save pennies when planning your next party?  Just contact me!  I love creative challenges.

{community engagement}

This year, I’m participating in Leadership Fairfax (Best class of 2014!).  This educational journey has taught me the importance of engaging in the community to solve problems.  Below are two upcoming opportunities if you want to join me in making a difference:

American Girl Fashion Show

March 22-23 | Times vary
Sheraton Pentagon City, Arlington
Hosted by Junior League of Northern VA


Creating New Beginnings:
Benefit Breakfast to Raise Awareness About
Family Homelessness & Domestic Violence
April 3 |7:30 – 9:00 am
Westwood Country Club, Vienna
Hosted by Shelter House