Typo Surprises and How to Avoid Them
Does this sound familiar? Multi-page invitation is circulated for edits. Many people – marketing, registration and production teams, as well as the client and the graphic designers – review the invitation. Many versions later, the document is declared final and emailed to the printer. The printer replies “there’s a typo”. WTF?
True story, happened to me this week! The typo was in the client’s new logo, which was designed and approved before my involvement. But a dozen eyes reviewed the document on multiple occasions. How did we miss this big spelling error – Washintgon, D.C.? Simply, our eyes were too adjusted to the details. We needed someone non-related to the event to proofread the invitation with fresh eyes … and that’s my lesson-learned shared with you!
Here are 5 ideas for proofreading a document:
- Print a copy of the document and use an index card to read line by line.
- Read the copy out loud.
- Read each word beginning to end, and then, backwards – end to beginning.
- Confirm the date (is December 12 really a Wednesday?); call the phone numbers; and click on the links.
- Last but not least, ask someone not related to the event to review your document.
Typos happen but the key is to catch them before they are published, to avoid tarnishing your professional image, or printed, to avoid an expensive reprint. My hope is to share my story so that you can avoid either scenario!!
Have you encountered typo surprises? If so, what did you do? Please leave me a comment to share.